Auto Rental Business Plan – Executive Summary



RST Auto Rental is a standard and registered auto rental company that will be located in Wesley Chapel, Florida and we plans to also cover other cities such as Tampa Bay, Orlando etc. We chose to operate in these cities because we know that our auto rental services will be in high demand due to the growing numbers of corporate organization and increase in business activities in these cities.

RST Auto Rental will offer van rental services such as leisure van rental, business van rental services etc. RST Auto Rental we are passionate in the pursuit of excellence and financial success with uncompromising services and integrity which is why we have decided to start our own auto rental business;

we are in the industry to make a positive mark. We are quite optimistic that our values, highly reliable and comfortable fleet of vans and of course thequality of service offering will help us drive our auto rental business to enviable heights and also help us attract the numbers of clients that will make the business highly profitable.

We are a company that will be dedicated to establishing good business relationship with our clients giving them value for their money and reasons for them to rent and lease our vans over and over again.

We are quite aware that in order to become the number one choice in our city, we must continue to deliver quality services and that is exactly what we will do. Our overall business goal is to position RST Auto Rental to become one of the leading car rental company brands in the United States of America within the first 10 years of operations.

This might look too tall a dream but we are optimistic that this will surely come to pass because we have done our research and feasibility studies and we are enthusiastic and confident that Florida is the right place to launch our auto rental business.

Our client’s best interest will always come first, and everything we do will be guided by our values and professional ethics. We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely. We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for our partners, employees and for our clients.

Our Vision

Our Vision is to become the number one auto rental company in the whole of Florida with active presence in major cities in the United States of America.

Our Mission

Our mission as a auto rental company is to develop a highly successful, profitable all round auto rental business which provides quality services in our community and to become a standard for an ideal auto rental business not only in the State of Florida but also throughout the United States of America where we intend selling our franchise.